Consulting
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- Planning for a successful    launch
- Building profitable
   market share
- Pricing expertise
- Generic defence
   strategies
- Assisting with clients
   product Wish Lists


Newbridge Pharma Ltd offers a wide range of consultancy services and has a number of small to mid sized UK and pan-European Generics Companies as existing clients. Each clients needs is treated in the strictest of confidence and value added solutions offered.
Advising on market entry and growth strategies

Newbridge offers advice to potential entrants considering entering the UK Generics market, reviewing the business model, product portfolio, customer segmentation and market positioning. Once marketed, growth strategies and tactics are devised for the individual needs of the client, to help deliver optimal profitable market share.

Pricing strategies and competitor intelligence

With a successful pricing strategy often representing the difference between success and major disappointment in the fiercely competitive UK Generics market, Newbridge can add expertise based on vast experience in product marketing and pricing.

Advice of defensive generics strategies to Branded Companies

For those companies facing forthcoming patent expiries for products, Newbridge can work with the client to recommend ways of helping minimise the loss of revenue and profitability at patent expiry and beyond, with carefully considered and executed generic defence strategies.

Locating generic products and registration dossiers

With its extensive contacts, Newbridge can facilitate the sale of Marketing Authorisations to prospective buyers and also help in finding sources for products on clients Wish Lists.